The Design of Everyday Things By Don Norman

The Design of Everyday Things is widely considered the bible of UX/UI design and usability, written by pioneering cognitive scientist Don Norman. The book is a compelling and often humorous critique of objects, devices, and interfaces that make simple tasks complicated. It teaches readers how to identify bad design and, more importantly, how to implement human-centered design principles to create intuitive, delightful experiences.

This foundational Don Norman human-centered design guide explores:

• Usability and Affordance Book

• Cognitive Psychology Design

• Design Principles Classic

• Why Bad Design Happens

An essential read for anyone involved in product development, engineering, marketing, and especially UX/UI design, seeking to understand the psychological principles that underpin effective and intuitive design.