Blue Ocean Strategy By W. Chan Kim and Renée Mauborgne

The global phenomenon that has sold over 4 million copies and is embraced by organizations worldwide. Blue Ocean Strategy challenges everything you thought you knew about strategic success. Instead of competing in overcrowded industries (red oceans), W. Chan Kim and Renée Mauborgne argue for creating "blue oceans"—untapped new market spaces ripe for growth. This expanded edition includes updated content and new chapters, providing a systematic approach to breaking away from the competition by focusing on value innovation. Filled with analytical tools, proven frameworks, and inspiring case studies from industries as diverse as circuses, wine, and airlines, this book is the essential guide for any leader, entrepreneur, or manager looking to move from crowded, bloody competition to wide-open opportunity.